Happy Birthday! 🎂
So, today marks two years of my blogging journey and I’m very happy about it. To be honest, it doesn’t feel crazy but the amount of events that have happened in the last 6 months has been absolutely overwhelming.
I would just like to mention that the growth of my blog has been slow but it picked up quite a bit of traffic since the past few months. I have over 208,528 views on my website, 19.2k following on Instagram and have worked with more than 20 brands. This is absolutely thrilling and at the same time overwhelming for me. Never in my right mind did I think that I would experience all these. So, thank you to everyone who paid a visit. I really appreciate your time. So let’s decode blogging now.. shall we?
1. It’s Pricey
It costs money to put content in the first place. I know you have all heard the saying “start with your own wardrobe” blah blah blah. Well, I did that but I still ended up spending nearly about £500 in the first year alone. Okay! I will accept I have a bit of a spending problem, but mostly I got stuff which I felt was essential for my blog i.e clothes, camera equipment.
Everyone following your blog or Instagram wants to see how you are styling the new trend, or just wants to know what’s new in the market. That costs money. If you have a fab wardrobe, then good for you but sadly I didn’t. So I have to spend a bit to get started at first.
Having an Instagram account is not blogging. It’s just NOT! Blogging means you have a website for yourself, where you can put your content and express your thoughts. So, if you already have an Instagram account and you like writing, you can totally try your hand in setting up a website.
I use WordPress.org because it gives me full control over the appearance of my blog but that comes with a price (here again you need to pay). I would always recommend going for WordPress.org because you can make it your home and it’s just my personal preference. But if you are on a budget then please feel free to go for WordPress.com.
How many times have you heard this word? My count goes up to like thousands. When I first started NM, I knew I wanted to put lifestyle and fashion content but it still wasn’t too streamlined. Having a niche draws a specific set of audience to your blog. That’s exactly what you want. You definitely do not want people who are interested in football to visit your blog if it is about fashion, it’s not beneficial for anyone. You want to create a community which shares the same ideas and values and who would really appreciate the work you are doing. Also, in the future, if you want to monetize your brand, then the demographics have to be correct to score you the brand deals.
4. Working with Brands
Just don’t expect this to happen overnight. It won’t happen as it’s not easy to score brand deals in the first place. You have to have a strong online presence, you first have to establish that you are good. You are good enough to do this thing and you are worthy enough to be hired by someone else. Your blog and your Instagram account are like a portfolio, which brands would want to see even before speaking to you. They will see what you have to offer before they offer you anything.
If you plan to approach brands, then be professional and polite and learn how to write proper emails. Instagram DM works too but they would most probably send you an e-mail ID for you to have a detailed chat.
5. Barter System
I know some of the bloggers who just have a NO-NO for this policy. But, I really don’t mind because I have just started out. It saves my initial expenditure, I get to work with brands I really like and they get a fair share of my audience. However, there is always a BUT, as I wouldn’t do it all the time. I know when to say NO, no matter who is approaching me. If I think the work that I will be doing for the brand is worth more than a free post, I would politely email them back stating how much I charge and if they don’t agree we part ways.
Nobody will force you to take certain actions. It all boils down to you and what you want to do. Never compromise on the hard work you have done. As mentioned earlier if you feel like bartering, go for it. If not then don’t.
6. Be truthful
I have a policy when I am gifting something to someone. I make sure that I would love to receive it as a present for myself. Same goes here- if I won’t buy it for myself; I wouldn’t sell it to anyone else. This is very very crucial. I wouldn’t feature anything that I don’t love because that’s just cheating.
I know people might spend their hard-earned money on the products I put on my page, it’s only fair for them to get the best for the price they paid. No matter how good the deal is and how amazing it would look like on my glorious Instagram account/ Blog, just NO. It can be hard in the first place but you know you are doing the right thing.
7. Getting rejected
There will be times when you have pitched to a brand and feel very good about it. But after waiting for a week maybe, they reject your pitch/ content. This breaks my heart really! Just because I don’t know where I went wrong.
According to my research, they can have a variety of reasons like they have reached their budget, your content doesn’t vibe with their brand, they have no room for any more bloggers. So don’t give up, the step you took to pitch to a multinational company takes guts. But the good news is they always register you a potential partner for future. So, don’t be too sad when your content gets rejected. My rejection list is about 8 no, so yeah! 😅
8. Getting Approached
Brand do their own research and if you are doing a great job they will find you and shoot you with an email, which would look something like this:
“Hey Lovely! We came across your page and we are crushing on your account. We would love to send some of our outfits to you in return for a post on your account”
This seems like a pretty standard email which screams barter, so I usually say Yes after checking their website and making sure I love their collection. But then you will get emails like:
“Hey Lovely! We came across your page and we are crushing on your account. We would love to offer you a 30% discount code for your order. In return for a post”
Spotted the difference? If not, let me explain: the previous email states a clear barter system, but the next one just wants you to buy from their website. If you feel the vibe/ the best brand ever for you, then I would say go for it. But if you don’t then steer clear of them.
This is all I can think of at the moment, I shall do a part 2 if I come up with more tips. If this was helpful please don’t forget to leave a comment below. See you later xx